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the OYE social media project: an open-source social media strategy for NGOs & educators
Over the next few months, we will be developing a social media campaign for a small, yet very capable NGO in Honduras; The Organization for Youth Empowerment. Through this blog, we will examine the effectiveness of a variety of social media components to increase the global awareness of a small local humanitarian non-profit, on a minimal budget.
We hope that you'll subscribe to the blog to follow the transparent process of promoting this extremely committed NGO in their efforts to better the lives of children in Honduras. If you are involved in social media, we think that you'll find these updates insightful. and we invite you to participate by contributing your own expertise and advice to this global effort.
Site Sponsor
We'd like to thank Laureate International Universities for their kind contribution of the travel budget for this project. Laureate is the sole sponsor of this initiative to promote young social entrepreneurs who are empowering youth through education in Central America.
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Category Archives: social media initiative
The $1,000 NGO social media project
the epilogue of a shoestring-budget communications campaign This past February I started this WordPress blog for the Organization for Youth Empowerment in Honduras. The object of this campaign was two-fold: 1) to advance the global visibility of this small, but … Continue reading
¡Adiós!
This marks the conclusion of the OYE Social Media Project. The time spent with OYE in Honduras will stay with me forever; the walk through the market every morning on my way to their office, the interns that I worked … Continue reading
An analysis of social media platforms for NGO visibility
As we near the end of this project, it’s time to look at the stats and see which social media platforms were most effective. The four most effective sources of hits to the site were: Facebook: 37% LinkedIn: 23% Search … Continue reading
Get off your butt and change the world
We are nearing the completion of our campaign to raise the visibility of The Organization for Youth Empowerment. While I was in Honduras doing the field portion, I remembered an editorial about humanitarian work that I read in the UK … Continue reading
¡muchas gracias!
The Organization for Youth Empowerment (OYE) extends its many thanks to TACA Airlines, especially Roberto Kriete and Zulma Granados, for providing 12 OYE volunteers with reduced airfare so they could fly from New York City to Honduras to carry out a … Continue reading
RACE 4 OYE
Following the success of three marathon runners who sponsored OYE in 2010, a fundraising initiative called RACE 4 OYE has been born. RACE 4 OYE provides an opportunity for athletes to “race” and raise money for OYE’s scholarship program. … Continue reading
Put a cute dog picture on your WordPress blog to drive traffic
There are a lot of things that I miss about El Progreso, Honduras now that I’ve returned to the US…buying bananas by the dozen in the Centro, having a morning fruit licuado http://en.wikipedia.org/wiki/Licuado from the place across the street from the hotel. I … Continue reading
Justin Eldridge Otero, Co-founder of OYE
Justin gives an overview of OYE’s program.
We invite the world to participate! ¡Invitamos al mundo que participe! Wij nodigen de wereld uit om deel te nemen! Nous invitons le monde pour participer! Wir laden die Welt ein, um teilzunehmen! Προσκαλούμε τον κόσμο για να συμμετέχουμε! Invitiamo il mondo per partecipare! 私達は加わるために世界を誘う! Nós convidamos o mundo para participar! Мы приглашаем мир для того чтобы участвовать! 我们邀请世界参与!
an update on our global social media initiative Much has happened during the three weeks that I visited the Organization for Youth Empowerment in El Progreso, Honduras. We’ve been featured on various news sites, and The Huffington Post ran … Continue reading
HuffPost and Latina Lista run editorials on the OYE social media project
“The Ethics of Storytelling: Documenting Change in Honduran Youth” “Going Global on a Shoestring and a Smartphone”
our video shoot in Campos Bananeros, Honduras
Yesterday, we drove the long, dusty road to the home of Neris Avila, an OYE scholar who studies commerce in el Perla High School. She lives about an hour and a half outside of El Progreso in Campos Bananeros, the … Continue reading
update on the social media campaign from Honduras
It’s been just over a week with our location work in El Progreso, Honduras, and we’ve learned a great deal. Immediacy and personal stories get the most response on our blog entries. We try to put posts up within hours, … Continue reading
grad student volunteers
Grad students from Columbia University signed on for an alternative Spring Break in Honduras to do volunteer work for OYE .
Hondurans Speak Out: A Nation’s Reality
The following are answers from a panel discussion in El Progreso, Yoro on March 12, 2012. Please note that these opinions are individual and are not a reflection of the Organization for Youth Empowerment. What is the biggest problem facing … Continue reading
meet the interns
DeAngela and Amy are 2 students from Mary Baldwin College who are working as interns at OYE for a few months. This video was shot on an iPhone and uploaded on a WordPress mobile app just a few minutes ago. Blog … Continue reading
making the documentary
Work on the OYE documentary began in earnest today with a shoot at the COPPROME orphanage, just outside of El Progreso. A short film-style video will be a multimedia component of the social media campaign. Pictured here, Graciela, who lives at the orphanage, … Continue reading
CSRwire Talkback editorial
Today we had an article published ( 325-going-global-on-a-shoestring-and-a-smartphone) about the OYE social media project on CSRwire, the leading source of corporate social responsibility and sustainability news, reports, events, and information. Submission of editorial content to news sites that relate to your project can increase … Continue reading
the OYE social media project 