The $1,000 NGO social media project

the epilogue of a shoestring-budget communications campaign 

This past February I started this WordPress blog for the Organization for Youth Empowerment in Honduras. The object of this campaign was two-fold: 1)  to advance the global visibility of this small, but committed NGO that provides mentoring and scholarships for at-risk youth in Northern Honduras, and 2) to create a kind of “open source” social media campaign for non-profits with a shoestring communications budget. This project, which lasted about 5 months, had a total cost of approximately $1,000 USD in travel expenses (plus, a $99 WordPress upgrade), but attained substantial international exposure. Much effort was put into determining which platforms were the most effective in generating site traffic, dialog, and shares.

I hope that your organization can benefit from our experimentation, research, and analysis. Although this project came to a close in August 2012, I am going to keep this site up as an overview of what we discovered about the various social media venues, and what they can do for non-profit organizational visibility. Also, the site continues to get daily traffic through search engines. Hopefully it will continue to bring attention to OYE’s tireless work in Central America….or even better, encourage donations.

If you find something useful on here, we hope that you’ll “like” it or post a comment so that we may have some feedback on the progress of your own communications efforts. Please feel free to use this WP site to discuss issues, ideas, and challenges relevant to small NGO social media initiatives.

-Richard Lakin/ Co-founder, 18 rabbits digital media

About Richard Lakin

Richard Lakin is the co-founder of 18 rabbits digital media. Named after the Mayan king (695-738 AD) who supported the arts during his reign in Central America, 18 rabbits digital media promotes social entrepreneurs, international development, educational institutions, NGOs, corporate social responsibility, non-profits, and community outreach projects through a strategic program of multimedia and internet distribution.
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