a global conversation

In the next few weeks, this site will begin to chronicle and analyze a social media project intended to raise the visibility of a small NGO in Honduras; The Organization for Youth Empowerment. Children in that country will participate in the campaign through their own Facebook accounts and other social media venues. The goal of this project is to examine how social media can be used by small grass-roots NGOs to gain global visibility and increase support. It will be an open-source social media strategy for non-profits with limited budgets.

We saw the role of social media in the Arab Spring. We will now employ this medium to promote socio-economic change with live social media from Central America. This WordPress blog will serve as a content management system with multimedia, project updates, and links to the children’s social media activity. We hope that you will subscribe to our blog and follow the progress of this project.

If you are involved in social media, online branding, or other digital strategies, we think that you’ll find this process insightful. Please share it if you find it engaging. We welcome your comments and suggestions. Feel free to contribute your expert advice as well, and we’ll acknowledge your contributions on our blog. We want to make this a global community of contributors, creating a strategy that can be used by NGOs worldwide.

To receive the updates, subscribe now by clicking the “follow” button in the right-hand column. Please use the share buttons below to help promote this committed humanitarian organization and to participate in this global social media experiment.
-Richard Lakin co-founder, 18 rabbits digital media

About Richard Lakin

Richard Lakin is the co-founder of 18 rabbits digital media. Named after the Mayan king (695-738 AD) who supported the arts during his reign in Central America, 18 rabbits digital media promotes social entrepreneurs, international development, educational institutions, NGOs, corporate social responsibility, non-profits, and community outreach projects through a strategic program of multimedia and internet distribution.
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12 Responses to a global conversation

  1. On behalf of the staff and kids at the Organization of Youth Empowerment in Honduras, we can’t express enough how incredible this project is going to be and how vital it is towards supporting OYE’s efforts to support our amazing Honduran youth. With so many challenges facing Honduras these days – from some of the highest homicide rates in the world, highest levels of gang participation in Latin America, and tragically high school dropout rates – we need to find creative ways to help youth understand, analyze, and change their reality. Thank you to Richard and 18 Rabbits, and we can’t wait to see you in March.

  2. 18conejos says:

    Can’t wait to have an anafre!

  3. Marisol says:

    OYE como una organización en apoyo a la juventud Hondureña, estamos muy agradecidos por su valioso apoyo, ya que los mas beneficiados serán nuestros jóvenes, Gracias Richard y esperamos verlo en Marzo.

  4. Amy Williamson says:


    I’m Amy, one of the Interns who will be here until April. I am really excited about this! It will be really exciting to see the course of this documentary-it will do wonders for OYE!

  5. maria reyes says:

    mi nombre es Maria Reyes una de las chicas becadas de la organizacion y quiero agradecer por apoyar a la organizacion OYE, Adelante Jovenes Estamos muy agradecidos!!!! Gracias!

  6. 18conejos says:

    Hi Amy & Maria. I hope all of you will send the link to everyone you know and ask them to subscribe. I’m sure that we’re going to have some really engaging content, and we want to build a global community around this project. So far, there’s been a lot of activity with the site, many responses from postings in Linked In forums, and about 180 people following. There have been a handful of hits from Google and Ping, so we’re getting some search engine traffic, too. A major corporate social responsibility news site (TBA) is running a pretty extensive story about the project, as well. Not bad for third day.

  7. Samuel Rioux says:

    A great project for a great cause. As a former employee and current member of the OYE family, I take great pride in seeing a grass roots project like this take off. OYE is an incredible organization that has the good fortune of great people. It is one of the most unique organizations that I have had the pleasure of knowing. Good luck! I’ll be following.

  8. justin says:

    Joint the OYE movement!
    OYE is a community-based, youth-led organization that develops the leadership and capacity of at-risk Honduran youth who come from economically disadvantaged backgrounds and might otherwise be drawn towards paths of crime, violence, drugs, and/or gang involvement. OYE’s integrated development approach combines formal education, youth capacity building, and community engagement to inspire and equip young people with the awareness and skills they need to take control of their lives. OYE’s model of sustainable, long-term development focuses its efforts on the empowerment of socially conscious youth who will emerge as leaders and agents of positive change in Honduran society.

  9. Fabiola Oro says:

    Hola mi nombre es Fabiola Oro, quisiera felicitarlo por el gran proyecto que esta por emprender. sera muy interesante aprender cosas nuevas, de esta manera continuar empoderando a los demàs jovenes. Estoy comprometida de compartir este link, porque se que sera una excelente oportunidad para la organizacion. Exitos, hasta luego.

    • justin says:

      Hola Fabiola! te venimos a visitar! estaremos en el progreso la semana que viene (10 de marzo) asi que nos veremos por las oficinas de OYE. abrazos!

  10. John McGrann says:

    Good luck with your project!
    We believe that sports and sportsmanship can inspire whole communities. Our Facebook page:

    Please let us know if we can help your cause 🙂

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