In the next few weeks, this site will begin to chronicle and analyze a social media project intended to raise the visibility of a small NGO in Honduras; The Organization for Youth Empowerment. Children in that country will participate in the campaign through their own Facebook accounts and other social media venues. The goal of this project is to examine how social media can be used by small grass-roots NGOs to gain global visibility and increase support. It will be an open-source social media strategy for non-profits with limited budgets.
We saw the role of social media in the Arab Spring. We will now employ this medium to promote socio-economic change with live social media from Central America. This WordPress blog will serve as a content management system with multimedia, project updates, and links to the children’s social media activity. We hope that you will subscribe to our blog and follow the progress of this project.
If you are involved in social media, online branding, or other digital strategies, we think that you’ll find this process insightful. Please share it if you find it engaging. We welcome your comments and suggestions. Feel free to contribute your expert advice as well, and we’ll acknowledge your contributions on our blog. We want to make this a global community of contributors, creating a strategy that can be used by NGOs worldwide.